The founder of Yoshida Furusato Village began growing agricultural products on his own farm because he wanted to know where, who and how his agricultural products were made, to ensure the safest and highest-quality ingredients. He received funding with the help of governments, enterprises and even local citizens (the youngest was 24 years old and the eldest who was 85 years old) with a goal of helping to reinvigorate the depopulated and largely abandoned town through the production of organic, locally grown produce.