Yagisawa Shoten is located in Iwate Prefecture, a large prefecture on the northeastern coast of Japan’s main island of Honshu, an area severely damaged by the 2011 Tohoku earthquake and tsunami. In a single moment, the earthquake completely destroyed Yagisawa Shoten’s two factories, resulting in insurmountable losses. In the end, they were left with only two trucks. However, with a strong commitment to reviving their livelihood, the company rebuilt and is now able to continue producing their homemade products.