Kenichi Nature Farm got its start in 2001 when Kenichi Ikawa rented farmland that had been abandoned on a mountain on the east side of the Nara basin. He cleared the land singlehandedly and began cultivating tea without the use of pesticides or fertilizers. Kenichi Nature Farm now manages over 30 tea fields totalling over 11 hectares. Every part of the plant is treasured and put to use - the leaves to make tea, the flowers for flavoring, and even the roots and stems for natural skincare.