Gift giving in Japan is an important cultural and traditional ritual with as much attention paid to how and when the gift is presented as to the actual gift itself. From holidays, to business meetings, returning from a trip, to visiting someone's house, the etiquette of gift giving in Japan is a symbol of your relationship and a way of showing respect and gratitude to the recipient.     

Ochugen and Oseibo

Ochugen and Oesibo are two of the most important gift giving seasons in Japan. Given in July (around the Obon festival) and December respectively, these gifts are a symbol of gratitude and indebtedness and given to friends, relatives, bosses, co-workers, teachers and doctors. Typical gifts include specialty foods, alcohol and household items, and can range in price from Y2000 to Y5000. The occasion also coincides with employees receiving a special bonus with their monthly salaries. 

Nengajyo, Sochu mimai and Zansho mimai

Similarly, as the weather becomes hot and humid in summer, it is customary to send greetings postcards known as sochu mimai to friends and relatives. These cards are also meant to send best wishes for health during the summer heat, to provide updates on personal events and to send thanks for all the support during the first half of the year. These cards are sent during the eighteen day period ending around August 7, which is typically the hottest time of year in Japan and marks the beginning of autumn. Cards sent after this day are known as zansho mimai and reflect the lingering heat. 

Omiyage

Although this loosely translates to souvenir, omiyage is much more than that and should not be forgotten. Whether you're going away on vacation, a business trip or a day trip, you are obliged to return home with omiyage for friends, relatives, co-workers and your boss. In many respects, it's an apology for the inconvenience you have caused others in your absence. These gifts are usually individual wrapped snack items that are local to the area you visited and come in beautifully wrapped boxes. Thankfully this culture is so ingrained in Japanese society that you'll easily find omiyage stores almost anywhere you go, including train stations and the airport. 

Although birthdays and Christmas are not notable gift giving days in Japan, Valentine's Day is celebrated by women giving chocolate to the men in their lives. Sometimes these chocolates are impressive home made gifts or can be picked up at any of the stores selling elaborate displays of chocolates. Two types of chocolates are usually given: giri-choco (obligation chocolate) given to friends, colleagues and bosses, and honmei-choco given to a boyfriend or husband.

Exactly one month later, on March 14th, is White Day. Also known as "reply day", this is the day that men are expected to return a gift, such as jewelry, to the women in their lives - sometimes at three times the value of the gift they received.

Okaeshi